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I believe that coffee is mainly about 3 things:
People will visit one of my coffee shops, order a cup of coffee, and quickly determine if they like it or don’t. However, very few people understand why. I think most of us tend to eat and drink out of necessity, doing so in a hurry. I would like to change that, because I believe that by this tiny awareness change, our overall life quality can change in a beautiful way.
We will discuss what's considered a great cup of coffee and why. We will do this by covering some basic concepts about the neuroscience of flavor. Then, we will go through the different processes and ideas on how to brew the best cup of coffee.
I believe that coffee is about connection, inspiration, and drive. Some of the best ideas in the world emerge from a conversation had around a table filled with cups of coffee. Some of the biggest changes of humanity have been inspired and fueled by coffee. Now more than ever, we need to connect, share ideas, share joy, and inspiration. I strongly believe that now is the perfect time to share a cup with people from all over the world.